HMD

In 2023, I joined Human Mobile Devices (HMD) as a freelance creative during a pivotal moment in the brand’s evolution. With only a loose visual direction in place, I was brought on to conceptualise and design immersive 3D worlds that could anchor HMD’s smartphone product line within a distinctive, emotionally resonant identity.

Working closely with the creative director but often self-directed, I developed original visual narratives from scratch—crafting environments, moods, and motion that framed the devices as bold, modern, and globally relevant. My responsibilities spanned concept development, 3D and motion design, and delivery of both print and digital campaign assets across international markets, including the US, Europe, Africa, and India.

The work culminated in HMD’s global launch, with visuals featured at the 2024/25 Mobile World Congress in Barcelona. The selection below includes research and development studies, animation, 3D design, and photography captured during live events.